Tesco hails ‘powerful combination’ of value and quality for ‘strong’ performance
Chris SutcliffeSupermarket chain Tesco has posted “strong” results for its third quarter and Christmas period, which it ascribes primarily to its focus on value.
‘Don’t show up differently’: Tesco launches Christmas ad that extends its focus on quality and value
Chris SutcliffeTesco has launched its Christmas ad for 2023 – but despite the festive trappings its group customer director Emma Botton says it is important to be consistent for its consumers.
How Tesco reached 42 million people on TikTok
Marketing Week ReportersSome 3,000 entries were submitted via TikTok to become the voice of Tesco’s checkout, helping the supermarket deliver a 7% uplift in Clubcard use.
‘All hell broke loose’: CMOs from Tesco, Costa and Octopus on the mistakes that shaped them
Josh StephensonMarketing leaders from Tesco, Costa Coffee and Octopus Energy share three cautionary tales about what can go wrong – and how to set it right – during your marketing career.
Tesco chief: ‘I don’t see marketing as a cost. I see it as an investment’
Chris SutcliffeAs Tesco raises its profit forecast on the back of easing food cost inflation, its chief executive looks to highlight provenance and loyalty in marketing spend.
Tesco promotes Emma Botton to customer director amid restructure
Lucy TesserasThe reshuffle follows the announcement that chief customer officer Alessandra Bellini will be leaving Tesco at the end of September.
Tesco’s top marketer Alessandra Bellini to leave
Josh StephensonAlessandra Bellini, Marketing Week’s Marketer of the Year in 2020, will leave the role at the end of September, prompting a restructure that will see the chief customer officer role scrapped and a new dual unit created.
Tesco’s CMO on making Clubcard stand out in a sea of loyalty schemes
Niamh CarrollTesco evolved its Clubcard offer, adding exclusive member discounts in 2020, which many rivals have looked to emulate, but its top marketer argues its proposition still stands out thanks to its “unrivalled” customer data.
Lidl entitled to injunction to stop Tesco using Clubcard logo, court rules
Molly InnesIt could cost Tesco £8m to remove its Clubcard prices marketing assets, following the supermarket’s second loss against Lidl at the High Court in its long-standing trademark dispute.
Tesco claims it is winning share from Waitrose and M&S
Niamh CarrollTesco says it has made share gains from more premium retailers for nine consecutive quarters as consumers choose the supermarket for more “treat occasions”.
Tesco accused of misleading customers with ‘unclear Clubcard pricing’
Rachel LawlerConsumer group Which? says Tesco’s Clubcard Prices deals are unclear and “could be breaking the law”, but even if Tesco is forced to make prices clearer analysts suggest it won’t have “any real negative impact”.
An ‘own goal’ or the right decision? Experts react to Lidl’s victory over Tesco
Molly InnesHas Lidl scored an own goal in its victory over Tesco, or does this signify a change in how brands and retailers market themselves?
Lidl comes out on top as Tesco ordered to drop Clubcard logo
Molly InnesFollowing a legal battle between the two retailers, the High Court has ruled Tesco copied Lidl’s logo to “deceive” customers.
Why retailers are using loyalty cards as a promotional paywall
Matthew ValentineAre retail media networks driving changes to loyalty schemes as shopper data becomes essential to supplier relationships?
Tesco claims its ‘relentless focus’ on value is paying off despite profits halving
Niamh CarrollThrough initiatives such as Clubcard Prices, its price match and everyday low prices schemes, Tesco has “materially eroded” the price difference between itself and the discounters, CEO Ken Murphy claims.