Aline Santos to depart Unilever after 35 years
Josh StephensonThe global marketing team will report into chief growth and marketing officer Esi Eggleston Bracey as Santos leaves the FMCG giant after three decades.
‘We have work to do’: Unilever outlines plan to tackle ‘unacceptable’ competitiveness
Niamh CarrollUnilever’s performance “needs to improve”, CEO Hein Schumacher told investors, outlining an action plan involving innovation, a refreshed approach to superiority, and brand investment.
Unilever ‘surprised and disappointed’ by CMA greenwashing investigation
Molly InnesThe CMA is investigating Unilever’s green credentials over claims it is misleading consumers.
Unilever CEO: We will stop ‘force fitting’ purpose to our brands
Niamh CarrollUnilever’s focus on purpose across its brands has been a source of criticism from some of its investors. Its new CEO Hein Schumacher says the company now recognises there are some brands where the concept is simply not relevant.
Unilever promotes internally to appoint new top marketer
Niamh CarrollEsi Eggleston Bracey, who headed up Unilever’s USA business, will take on the new role of chief growth and marketing officer – a departure from predecessor Conny Braams’ chief digital and commercial officer title.
Unilever calls on influencers to speak up on sustainability as ‘greenhushing’ persists
Josh StephensonThe FMCG giant has created a ‘coalition of partners’ to help content creators feel more confident when posting about sustainability.
Unilever finance chief tells investors to take ‘holistic’ view of return on marketing spend
Niamh CarrollReturn on marketing investment cannot solely be judged by whether volume sales grow, Unilever CFO Graeme Pitkethly has told an audience of investors and financial analysts.
Unilever’s new CEO declares focus on product superiority
Niamh CarrollUnilever’s new CEO, Hein Schumacher, has said the company will focus on ensuring its products perform better than the competition as it seeks to grow its margins and return to volume growth.
Unilever’s top marketer Conny Braams to step down
Niamh CarrollUnilever chief digital and commercial officer Conny Braams will leave after over three years leading marketing at the company, in a tenure which saw an increased focus on digital and breaking down “silos” between sales and marketing.
Unilever credits ‘effectiveness of innovation’ for Q1 growth
Matthew ValentineOutgoing Unilever CEO, Alan Jope, said its top performing brands are benefitting from the “strongest innovation line-up” it has had for years.
Unilever injects extra £442m into marketing amid ‘digital hubs’ investment
Niamh CarrollThe FMCG giant has invested in 29 digital marketing and ecommerce hubs to ensure the business succeeds in the “channel of the future.”
Unilever hires former Heinz finance boss to replace Jope as CEO
Michaela JeffersonHein Schumacher says he is convinced of Unilever’s “growth potential” and promises to deliver a “step-up in business performance”.
Unilever praises purpose amid fresh criticism from major investor
Charlotte RogersHaving branded the company’s focus on purpose “ludicrous” in 2022, fund manager Terry Smith has again accused Unilever of “virtue signalling”.
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Unilever’s CMO of ice cream on prioritising ‘product superiority’ over purpose
Niamh CarrollCMO Julien Barraux is on a mission to find Unilever’s next billion-euro brand, as its ice cream brands enter a new era as their own business group.
Unilever hails ‘brand power’ amid pledge to ‘take the lead’ on price
Niamh CarrollUnilever plans to continue increasing marketing spend until the end of 2022, as the business fights to maintain market share in the current inflationary environment.