Avios campaign takes flight
Marketing Week ReportersThe Avios loyalty scheme ad has been catching attention for its inventive approach featuring everyday objects lifting off the ground.
Brands shift focus to data in pursuit of market gain
Marketing Week ReportersLeading brands O2, ITV, Heinz and Three are investing in data initiatives and expertise in an effort to improve return on investment during the tough economic climate.
P&G, Kraft and HSBC to speak at Marketing Week 1-2-1 Digital Strategy Summit
Marketing Week ReportersProcter & Gamble, Kraft and HSBC are all set to take to the stage and share their business insight at the Marketing Week 1-2-1 Digital Strategy Summit.
Learn tips from Sky at 1-2-1 Digital Strategy Summit
Marketing Week ReportersDelegates at Marketing Week’s 1-2-1 Digital Strategy Summit are set to hear exclusive web tips from BSkyB’s head of ecommerce marketing Mark Nicholson.
Demand for industry holiday gathers pace
Marketing Week ReportersCalls for a bank holiday specifically for marketing and communications professionals have emerged as plans for the biggest industry celebration of the year take shape.
Waitrose joins speaker line up for 1-2-1 E-commerce Summit
Marketing Week ReportersWaitrose head of commercial Nick White will be speaking at the Marketing Week 1-2-1 E-commerce Summit on 19 May. He will give his tips and advice for success in the online grocery market fresh from announcing a £10m investment in the Waitrose online platform.
10:10 video removed after sparking controversy
Marketing Week ReportersA viral video for climate change campaign 10:10 that shows schoolchildren, actress Gillian Anderson and ex-footballer David Ginola being blown up for not caring about climate change has been been removed from its website after sparking controversy.
Green claims vague and confusing, says Government report
Marketing Week ReportersSome 40% of adverts carrying a ’green’ claim do not provide supporting information to back up the claim or compare their product to an alternative, according to a report commissioned by the Government’s Environment Department, Defra.
Green marketing should avoid political and CSR “sideshows”
Marketing Week ReportersBrands looking to push their green credentials should not be distracted by political or CSR “sideshows”, according to environmental experts.