A good supplier of pre-cleared music should not just offer great catalogue – it should also avoid manipulating independent musicians and ensure both the artist and the client are looked after, says The Works’ Nick Payne
The benefits of forming strategic partnerships can be lucrative if chosen and executed properly. Fashion and Beauty Monitor’s Sarah Penny sets out five key steps to forming and maintaining successful long-term partnerships.
Social media is the darling of the communications mix but we must be careful of not using social for the sake of it by ensuring that everybody’s voice is heard, no matter how it is communicated. By Amanda Moulson, Miniushka Hughes, and Tinni Guha Roy at Emanate PR.
For too long, PR has been hampered by its desire to lead with style over substance. Now is the time to remember that influencing audiences is our goal and we need to put their needs first if we want to get the right results, says Kindred’s Sam Holl.
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy In a world dominated by social media, PR spin has been made redundant. We are in a new communication age of ‘contagious truthtelling’ where brand truths generate contagious sharing and reputational advantage, says Good Relations’ Tim Browne.
Research by Cision UK finds that while the effects of social media on PRs have been positive, any increasing dependence on social as a primary medium of communication can be hazardous, so view the channel as complementary to other efforts, advises Priyanka Dayal.
Over the past 10 years, we have seen the biggest shift in communications for decades. Tangerine’s Sam Gregory explains what effect this is having on how brands communicate and increase their value.
It is time to go beyond the data scientist and look to data artists to use their creative flair to solve business problems, provide analysis at a strategic level and make sure the right solutions are being implemented, says DataXu’s Bill Simmons.
Connecting big data is the best way for marketers to extract maximum value, says Media iQ’s Stewart Easterbrook. If marketers cannot access data in small, insightful packages, they are likely to face big data paralysis.
Consumers are accessing content across multiple devices at the same time and that means channel-based marketing is no longer as effective as it used to be. Turn’s Helen Miall says brands need to incorporate a data-driven approach to audience-based marketing to reach customers.
The explosion of digital has brought changes in the marketing world, including creating roles for people with technical data skills. But in a male-dominated sector, how can women be heard and valued? TMW Unlimited’s Anna Foster shares her thoughts on how to overcome the challenges.
Pierre Woreczek, chief brand and strategy officer at McDonald’s Europe.
If the performance marketing industry wants to keep up with the increasing trends of mobile, big data and programmatic, it needs effective strategies for cross-device tracking, channel ‘de-duplication’, attribution and data protection laws, says OMG’s Stephen Rumbelow.
Digital partner marketing is essential to attract new customers and drive profitable sales outside paid search, says Performance Horizon’s Malcolm Cowley. Applying the right software to the right strategy while keeping an eye on the most important asset – customers – is crucial.