How marketing became mainstream: A brief history
Michael ChamberlainMarketing Week’s founding editor Michael Chamberlain shares a whirlwind tour of marketing over the past 40 years.
40 years of marketing trivia
Michael BarnettWeird, wonderful and random marketing facts drawn from the Marketing Week archives.
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‘Brands risk neglecting the big idea amid media fragmentation’
Michael BarnettMedia fragmentation means brands and agencies are having to work harder than ever to get impact and cut-through, but that doesn’t mean they should ignore the big ideas, says Tim Lefroy.
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‘The internet means a brand crisis can come from anywhere’
Michael BarnettThe internet has been a powerful equaliser but it has also had unintended consequences, leading to a decline in trust and meaning marketers need to go back to basics, says Sue Farr.
Gillian Wilmot: Diversity is not just an exercise in box ticking
Gillian WilmotMarketing is not immune from unconscious bias and the industry is still acting too slowly to stamp it out, says Gillian Wilmot.
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Marketing through the ages: The 2000s bring the dilemmas of digital
Ruth MortimerAs part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Ruth Mortimer was editor in the early 2010s as the impact of digital led to real challenges over scale versus consolidation of power, audience versus context and personal versus personalisation.
Marketing through the ages: The 1990s and the calm before the digital storm
Stuart SmithAs part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Stuart Smith was editor throughout the 1990s (and into the 2000s), a time when marketing teams went global, Sir Martin Sorrell and WPP blazed a trail and digital was of little concern.
Marketoonist on 40 years of marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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‘Father of modern marketing’ Philip Kotler on avoiding brand decay and preparing for disruption
Lucy TesserasSince writing his first book in 1967, Philip Kotler has gone on to become one of the foremost voices on marketing strategy, and five decades on he is still as candid as ever.
Marketing through the ages: The 1980s saw FMCG and retail battle for dominance
Howard SharmanAs part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Howard Sharman was editor throughout the 1980s, a time when retailers’ ad budgets first surpassed FMCG.
Marketing through the ages: The 1970s heralded a new era for media
Torin DouglasTo celebrate Marketing Week’s 40th anniversary, we asked past editors to sum up the industry and Marketing Week during their time at the title. First up, Torin Douglas who was a contributing editor from 1978.
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‘Branding queen’ Rita Clifton: At any stage you can shape or destroy brand reputation
Michael BarnettBranding expert Rita Clifton has seen a significant shift in the sectors that excel during her career, but says having strong brand principles will always be the key to meeting future challenges.