3 questions I wish I’d asked as a junior marketer: Beams’ Natasha Briefel
Molly InnesEffectiveness is key, whether running campaigns or communicating with your team as a marketing leader, says Beams’ CMO Natasha Briefel.
The Questions I Wish I’d Asked
3 questions I wish I’d asked as a junior marketer: AkzoNobel’s Karen Wilkinson
Niamh CarrollIt’s important to not just zone in on the skills and qualities you need at your current career stage, AkzoNobel’s Karen Wilkinson says, but to find out how to get ahead for the next.
3 questions I wish I’d asked as a junior marketer: Kraft Heinz’s Cristina Kenz
Niamh CarrollWinning an argument is not the same as winning an overall result, Kraft Heinz’s Cristina Kenz says, arguing understanding other’s perspectives is vital to get ahead.
3 questions I wish I’d asked as a junior marketer: Shutterstock’s Skip Wilson
Molly InnesAsking how a brand aligns with your core values and thinking about what compromises you’re willing to take are key questions for young marketers, says VP of brand marketing at Shutterstock, Skip Wilson.
3 questions I wish I’d asked as a junior marketer: Hargreaves Lansdown’s David James
Molly InnesA CMO and inventor, the pivotal moment for James came during a business course which made him question his career to date.
3 questions I wish I’d asked as a junior marketer: Corona’s Felipe Ambra
Niamh CarrollAn understanding of sales is essential for marketers to help grow a business, argues Corona vice-president Felipe Ambra, as well as working with the right people and knowing how to get to great ideas.
3 questions I wish I’d asked as a junior marketer: Mars’s Michele Oliver
Molly InnesGlobal vice-president for brand purpose at Mars, Michele Oliver reflects on the roles pay, flexibility and diversity have had on her career.
3 questions I wish I’d asked as a junior marketer: Pentland’s Penny Herriman
Charlotte RogersThe CMO of the business behind Speedos, Berghaus and Ellesse believes in the power of curiosity, asking questions and finding a work culture where you can truly be yourself.
3 questions I wish I’d asked as a junior marketer: Mars Petcare’s Helen Warren-Piper
Charlotte RogersThe chief growth officer challenges her younger self to push for societal value, make advertising that truly reflects the population and think about consumers as individuals.
3 questions I wish I’d asked as a junior marketer: Reddit’s Roxy Young
Matt BarkerThe Reddit CMO explains why she’s a firm believer in grasping every opportunity as it comes along, even if it takes you on an unexpected path.
3 questions I wish I’d asked as a junior marketer: Sky’s Dave Stratton
Matthew ValentineAsking yourself if you are proud of the work you’re producing and its impact on wider society is an important lesson for young marketers, says Sky marketing director Dave Stratton.
3 questions I wish I’d asked as a junior marketer: Cancer Research’s Philip Almond
Lucy TesserasBeing right will only get you so far. In order to have a positive impact, junior marketers must do their research and back up any call they make with evidence – that way the CMO can’t help but listen, says CRUK’s Philip Almond.
3 questions I wish I’d asked as a junior marketer: UKTV’s Simon Michaelides
Matthew ValentineThe foundation of a successful marketing career is knowing what you want and running your own race, says UKTV chief marketing and innovation officer Simon Michaelides.
3 questions I wish I’d asked as a junior marketer: Confused.com’s Samuel Day
Charlotte RogersMarketers should celebrate their love for the industry and not be afraid of being seen as ‘marketing geeks’ as passion helps you stand out, says the Confused.com CMO.
3 questions I wish I’d asked as a junior marketer: Aviva’s Raj Kumar
Charlotte RogersGetting over the illusion of the perfect data set and learning to appreciate your impact as an individual are key lessons for any aspiring marketer, says Aviva brand boss Raj Kumar.