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Dr Martens’ pricing power and UKTV’s rebrand: Your Marketing Week
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Dr Martens’ price resiliency to UKTV uniting its streaming and linear offer under U, it’s been a busy week. Here is my take.
Price matters
Price mattersPrice continues to be of huge significance to the success of businesses and brands. Some brands are able to maintain volume while selling at a higher price. One such brand is Dr Martens, which this week declared the strength of its brand had helped it mitigate the impact of price rises in the UK and in many of the markets it operates, helping lift volume sales.
