The online-only bank has launched a new brand platform, as it believes it has hit its goals around awareness and is now prioritising brand salience.
Former Confused.com CMO Samuel Day will join Direct Line Group to lead its marketing function on an interim basis, as it prepares to welcome a new chief executive and enter “its next growth phase”.
The Post Office has taken a hit across key brand metrics including buzz and reputation.
The bank’s mascot-led campaign defeated Guinness in the final to take home the grand prize.
By overhauling its approach from B2B demand generation to human-centric brand building Sage changed perceptions, drove sales and improved its ROI.
The bank galvanised the wider financial sector to raise awareness of the damage caused by economic abuse, driving consideration in the process.
NatWest has been building a culture of creative B2B marketing into its business, focusing on finding underpriced attention across social media to market its B2B products faster and more efficiently.
NatWest is increasing its investment in TikTok, as it seeks to use social media to attract wider range of consumers where they look for information.
First Direct’s CEO Chris Pitt says he wants to invest in the bank’s infrastructure before spending big on marketing to grow its low awareness score.
Suresh Balaji is joining Lloyds Banking Group in the role of CMO, with oversight over its brand, marketing and experience functions.
The world’s largest building society is undertaking its biggest rebrand in almost 40 years. Here’s why 2023 was the moment to do so.
The building society is also launching a new brand platform as it looks to stand itself apart from its bigger, more traditional rivals.
From a lack of representation in shops and social to the reality of ‘buy now, pay later’ debt, here are the most important stats you need to know this week.
Nina Bibby has previously occupied senior marketing roles at telecoms companies including 02 and Verizon.
Waitrose head of marketing Emma Isaac will join the bank as its first chief marketing officer at the end of October.