Subscriber Exclusive 
How TalkTalk looked to ‘punch above its weight’ with in-game advertising
TalkTalk saw a 12% uplift in purchase intent after trialling in-game advertising, which head of brand and acquisition Ben Cooper says was achieved by integrating it in a “non-obstructive way”.
Despite being around for nearly 20 years, TalkTalk still views itself as a challenger in the competitive broadband sector. As a result, head of brand and acquisition Ben Cooper says the business is constantly looking for new ways to disrupt the market and stand out.
