‘Marketing won’t change’: Top marketers on the evolving CMO role
Molly InnesCMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
Molly Innes
Consumer confidence falls slightly as UK shows ‘resilience’ in face of recession
Molly InnesFollowing a ‘surprise’ two-year high last month, consumer confidence has fallen.
Channel 4 CMO Zaid Al-Qassab to join M&C Saatchi as CEO
Molly InnesThe outgoing Channel 4 CMO will join ad agency M&C Saatchi in May.
70% of marketers aged under 45, study reveals
Molly InnesCareer and Salary Survey data also reveals 40.2% of those working in marketing are aged between 26 and 35-years-old.
Gen X marketers doubt job security as over half consider new role
Molly InnesOnly 27% of Gen X marketers feel more secure in their jobs than a year ago compared to over half of their Gen Z colleagues, according to Career and Salary Survey 2024.
Half of marketing teams faced tighter budgets last year, survey reveals
Molly InnesMarketers are under pressure to make their resources go further, with 47.7% experiencing tighter budgets in the last 12 months.
‘Curiosity is the easiest skill to lose’: Three marketing leaders on why investment in training matters
Molly InnesIt’s hard to prove an ROI on training and development, but it’s crucial brands give space and support for their marketers to grow, say top marketers at Diageo, Channel 4 and Specsavers.
Almost half of marketing teams restructured in 2023, survey reveals
Molly Innes46.5% of marketers experienced a new team structure in the last 12 months, according to Marketing Week’s 2024 Career & Salary Survey.
‘If you’re not in one, you’re probably about to be’: Why are so many marketing teams restructuring?
Molly InnesYou’re not alone if your team is changing – almost half of marketers experienced restructuring last year. And if you weren’t part of the 46.5% in 2023, you probably will be soon.
Just half of marketers are happy at work, survey reveals
Molly InnesWhile it’s good news for marketing that 55.6% are happy in their jobs, disparities persist for marketers from under-represented backgrounds.
What can be done to fix marketing’s persistent socio-economic class pay gap?
Molly InnesDespite calls to address the lack of socio-economic diversity in marketing, the industry is still not recognising its class problem.
Working class marketers face 15.9% pay gap, survey reveals
Molly InnesExclusive data from Marketing Week’s 2024 Career & Salary Survey reveals the socio-economic pay gap for full-time workers has lessened, but still sits high at 15.9%.
Demand for communication skills in marketing increasing ‘exponentially’, data suggests
Molly InnesCommunication, strategy and analytical skills are among the fastest growing soft skills for UK marketers, according to data from LinkedIn.
‘Where’s the incentive?’: The impact of marketing’s persistent gender pay gap problem
Molly InnesThe industry is making “slow” progress in addressing marketing’s gender pay gap problem. So what is going wrong?
Marketing’s gender pay gap narrows, but remains double the national average
Molly InnesExclusive data from Marketing Week’s 2024 Career & Salary Survey reveals the gender pay gap for full-time workers has improved, but only by a minimal 0.5 percentage points.
Record-breaking views for women’s sport in 2023, data shows
Molly InnesThe latest research from Women’s Sport Trust shows 46.7 million people watched women’s sport on linear TV last year.