Marketers hail ‘remarkable’ success of mentoring scheme
In the space of just seven months the School of Marketing’s Mentoring Gen Z initiative has reached 500 young people hoping to kickstart their career.
Brands rally behind mentoring initiative to serve marketing’s ‘lost generation’
Charlotte RogersThe School of Marketing is launching Mentoring Gen Z, which aims to connect young people with marketing leaders from brands including Boots and Direct Line in a bid to avert the “ticking timebomb” of youth unemployment.
Is marketing ready to break down the barriers for diverse young talent?
Charlotte RogersCovid-19 and the Black Lives Matter movement have brought the issues of inclusivity and social justice to the fore but with unpaid internships still rife and a lack of apprenticeships on offer can the marketing industry really improve diversity?
Why brands must not forget young talent during Covid-19
Charlotte RogersThe coronavirus pandemic and fears of recession have pushed the recruitment of graduates and apprentices far down the marketing agenda. But, if brands want to adopt a high-performance mentality they should think twice.
Marketing’s charity ‘Sprintathon’ returns for 2024 with £1m milestone in sight
Josh StephensonSupporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
Household spending, brands’ use of data, AI: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Best-in-class brand building: The B2B edition
Michaela JeffersonIn the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
‘Marketing won’t change’: Top marketers on the evolving CMO role
Molly InnesCMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.