Beyond the hype: What next for NFTs and the metaverse?
How did web3 technologies such as NFTs and the metaverse play out over the past year and how might they make an impact in the year to come?
How did web3 technologies such as NFTs and the metaverse play out over the past year and how might they make an impact in the year to come?
Any new technology goes through up to three stages. The metaverse is currently at stage two, if it’s to get to stage three a focus on customers and ease of use will be essential.
Many companies are eager to explore investments in the metaverse, but what is the best way to go about it?
GfK’s Joe Staton says the improvement is “welcome news”, following nine straight months of rock bottom confidence scores.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
We arm you with all the numbers you need to tackle the week ahead.
In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.