In an age of image fatigue, audio is fast becoming a favoured medium for brands looking to up the emotional engagement.
Audio has been having a bit of a moment of late. Podcasts continue to increase in popularity, while live audio chat platform Clubhouse has been the social sensation of early 2021.
Downloading and listening to a branded podcast can be a sign of real consumer commitment. A mixture of engaging content and the right talent is helping brands attract attention.
An ability to drive positive change, disrupt the norm and form authentic partnerships is helping brands from Adidas to TikTok to Gymshark achieve cultural relevance in the world of sport.
The industry is keen to flex its creative muscles, but will budget-busting flamboyance look badly out of place as consumers edge out of lockdown and into a recession?
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
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In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.