Driving growth requires campaigns to serve both long- and short-term objectives, which means digital marketing must be effective all the way through the funnel. Here’s how brands can achieve it.
When marketers question their own assumptions about channels, data reveals advertising delivers more long-term ROI than previously thought, particularly from cross-channel campaigns.
The cloud software company is focusing on retaining and growing its biggest customers in order to achieve its revenue target of $16bn in three years.
First-time TV advertisers will need to see past stereotypes that it is costly, hard to measure and in decline. Here’s why those views are outdated.
Think marketing is tough in the UK? Belgian retailer Delhaize, like all its compatriots, must legally factor in inflation-linked pay rises, putting extra strain on marketing budgets already under threat.
Getting your channel mix right and targeting the right audience with bold creative are key to achieving cut-through and using budgets effectively at Christmas.
Here are the insights you can implement now to help your ecommerce strategy grow, and understand some of the opportunities and benefits the holidays can bring.
With the cost-of-living crisis hitting everybody, gift cards could have an outsized impact on brand loyalty, as you’ll be seen to be helping out when it matters most.
A session at the Festival of Marketing focused on the gaps between consumer expectations and what brands are delivering – but also, crucially, what can be done about it.
Campaigns requiring input from multiple partners or departments are at best a headache and at worst chaotic, with marketers wasting valuable time keeping track of basic tasks. For Dr Martens, the solution lay in uniting them on a single platform
While it seems like the world is ricocheting from one crisis to another, a panel of Marketing Week’s Top 100 marketers discussed how to keep a cool head.
Marketers have a responsibility to integrate sustainable thinking across their whole discipline, acknowledging and reducing the carbon footprint of digital activity.
Virgin Media O2 and Monzo reveal how de-siloing data and teams can optimise the customer experience.
By creating rewarding experiences that give consumers reasons to share information willingly, brands can earn greater trust as ‘data guardians’ while powering more relevant personalised marketing.