Value of UK brands falls amid warnings they could disappear from global list
Matt BarkerThe top 10 remains almost unchanged from last year, while the highest risers and newcomers reflect a year of trauma and transformation.
BrandZ 2020
‘We were digital first responders’: Why Microsoft wants a key role in the post-pandemic recovery
Matt BarkerThe tech giant’s UK CMO Paul Bolt believes future success will be gained by staying “humble” and remaining optimistic about the challenges of a post-pandemic world.
Why brands should stay true to premium price models
Matt BarkerCompanies should think twice about heavy discounting and seek to maintain a premium price strategy if they want to build brand equity as recession bites.
Owning an occasion: How brands are standing out during Covid-19
Matt BarkerThe ability to anticipate and satisfy consumer needs in a rapidly changing market will be key to success during the pandemic and beyond, as the likes of Mastercard and Budweiser have shown.
Amazon cements its status as the world’s most valuable brand
Matt BarkerAmazon tops BrandZ’s ranking of the 100 most valuable global brands for the second year in a row, keeping Apple in second as Google slips to fourth.
TikTok crashes into BrandZ’s top 100 as the highest new entry
Matt BarkerThe social media platform was one of this year’s big new entries, but can it replicate the success of competitors like Instagram?