Lloyds Banking Group appoints global CMO
Chris SutcliffeSuresh Balaji is joining Lloyds Banking Group in the role of CMO, with oversight over its brand, marketing and experience functions.
Lloyds’ chief customer officer Catherine Kehoe to join Nationwide in new role
Michaela JeffersonKehoe replaces former chief product and marketing officer Sara Bennison, who left Nationwide in the beginning of July after six years in the role.
Lloyds unveils new strategy backed by £4bn investment
Charlotte RogersTargeting growth as its “core focus”, Lloyds will spend around two-thirds of the £3bn earmarked for strategic investment over the next three years on diversifying revenue.
Can Covid-19 help remove the stigma of mental health at work?
Matt BarkerLife under lockdown is sparking a shift in how brands recognise and prioritise mental health issues.
Halifax modernises brand with relaunch: ‘We don’t want to be seen as the old guard’
Sarah VizardThe bank is overhauling its logo and visual identity, as well as its marketing, in a bid to make the brand more contemporary and relevant amid rising competition from fintech startups.
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Lloyds admits it hasn’t had much success on social
Lucy TesserasLloyds has struggled to measure the ROI of social and content, so instead favours TV and out-of-home as it looks to drive emotional engagement.
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Lloyds, BT and Virgin Media back push to raise awareness of disability in the workplace
Sarah VizardEmployees from BT, HSBC UK, Lloyds Banking Group, Lloyd’s of London, Nationwide, Reed Smith, Scope and Virgin Media will appear in a Channel 4 film aimed at raising awareness of the #PurpleUpLight movement, which celebrates the economic contribution made by disabled people.
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Lloyds escapes ad ban after Noel Edmonds complaint
Sarah VizardNoel Edmonds has failed to get Lloyds’ marketing campaign banned after the ad regulator dismissed his complaint, saying ‘By your side’ is clearly “advertising puffery” that consumers will not take literally.
How Lloyds put effectiveness at the heart of marketing
Sarah VizardThe banking group has transformed its marketing over the past 10 years, with a big focus on creating a performance team tasked with making its investment more efficient, effective and focused on real business outcomes.
Lloyds’ winning C4 diversity campaign looks to end stigma of mental health
Ellen HammettThe campaign, which launches on mental health awareness ‘Time To Talk Day’, explores the common misconceptions about living with a non-visible disability.
Lloyds named new winner of Channel 4’s diversity competition
Leonie RoderickThe bank has belatedly won Channel 4’s Diversity in Marketing Award, after Volvo’s shock decision to reject the £1m prize last month.
Why retailers risk losing £249bn by ignoring disabled consumers
Charlotte RogersUnless they are prepared to take accessibility and inclusivity seriously, brands and retailers could lose out on billions of pounds by ignoring the spending power of disabled customers.
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Why bank brands are taking a more purposeful marketing approach
Leonie RoderickWith negative consumer perceptions persisting, banks are changing their marketing efforts to take a more purpose-led approach.
Just 19% of people in ads are from minority groups, new research finds
Charlotte RogersMinority groups are featured in less than 20% of advertising, according to new research, but given 65% of people would feel more favourable about a brand that promotes diversity, companies are missing a huge opportunity to connect with consumers.
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Why Lloyds and Mastercard are banking on selfies
Rachel GeeAs consumers become ‘desensitised to the big brother’ effect, larger finance brands including Mastercard and Lloyds are imitating disruptors such as Atom Bank and immersing themselves in biometric technology.