Thomas Cook brings back ‘Don’t just book it, Thomas Cook it’ strapline, again
Leonie RoderickThe new campaign will also see the tour operator move into native TV content for the first time as it looks to better communicate what makes it different.
Uber labelled a transport service, Burger King gifts customer a restaurant: International round-up
Leonie RoderickPlus France orders WhatsApp to stop sharing data with Facebook and KFC casts first ever ‘unknown’ actor as colonel to save costs.
Why are advertisers still failing to represent lesbians?
Leonie RoderickResearch shows lesbians are one of the least well-represented communities in advertising, putting brands at risk of alienating this group of consumers.
Cancer Research UK merges emotional and practical messaging to drive donations
Leonie RoderickThe cancer charity is hoping to get across the message that people who donate are part of “this very big fight against cancer”.
Aldi, M&S, Disney: 5 things that mattered this week and why
Leonie RoderickCatch up on all the week’s big marketing news, including festive sales growth for Aldi and UK programmatic advertising spend surpasses £3bn.
International round-up: Unilever launches ‘natural’ beauty brand, Kellogg’s doubles down on cereal cafes
Leonie RoderickPlus Australian health bodies fight Coca-Cola’s Christmas truck tour and the first crowd-funded Super Bowl campaign appeal is launched to raise awareness of global warming.
The top 10 Christmas YouTube ads in 2017
Leonie RoderickWhile the John Lewis Christmas ad might have faced mixed reviews from the marketing community, it came out on top of YouTube’s list.
How one startup is trying to make loyalty ‘smarter’
Leonie RoderickLabelling the current loyalty system ‘broken’, Yoyo Wallet is on a mission to sign up retailers and banks as it looks to digitise loyalty and put consumers back in control.
Trends for 2018: Brands’ perspective on gender will transform
Leonie RoderickConsumers will no longer stand for outdated gender stereotypes so brands must move towards more progressive advertising.
Amazon, YouTube, BMW: 5 things that mattered this week and why
Leonie RoderickCatch up on all the week’s big marketing news, including YouTube upping its commitment to tackling unsavoury content and Amazon winning the Christmas ad battle.
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Budweiser Prohibition on becoming ‘the Coke Zero’ of non-alcohol beer
Leonie RoderickThe non-alcoholic beer, which launched in the UK last month, is looking to stand out with a “sleek and premium” design and by talking up its “authentic” taste.
Britvic’s CMO on taking digital ROI measurement ‘to another level’
Leonie RoderickMatt Barwell says Britvic will increase its focus on data and digital effectiveness going into 2018, while “keeping the magic” alive in its creative work.
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Mars’s CMO on driving growth and the evolution of evidence-based marketing
Leonie RoderickMars’s chief marketing and customer officer Andrew Clarke tells Marketing Week his plans for the consumer goods giant and how purpose-based marketing will help achieve his goals.
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Making boxed wine premium: How one brand is looking to change Brits’ perceptions
Leonie RoderickWhen In Rome, which is available in Harvey Nichols and Waitrose, is hoping to capture the hearts and taste buds of British consumers who were put off by “cheap” Australian boxed wine in the 1980s.
YouTube to recruit thousands of new staff to tackle ‘troubling’ content
Leonie RoderickThe video platform is looking to up its game when it comes to fighting violent and offensive content after enduring more negative press headlines.