The digital giant is rolling out GDPR changes globally to spell out when it acts as a ‘controller’ or processor’ of data, but has its reservations around how the rules might affect the user experience.
The big news this week includes Smirnoff urging brands to change their approach to inclusivity, Paddy Power getting in trouble with the ASA (once again) and the fact Brits are set to spend less this Christmas.
The charity, which trains homeless people to become baristas, talks to Marketing Week about becoming a global disruptor and its plans for the future.
The French beauty giant’s new marketing boss takes aim at agencies that claim it isn’t a problem to lose clients, and urges brands not to put off innovation until the business is in trouble.
The education publisher is going through a major transformation as it moves from house of brands to branded house following the sale of the FT.
The betting brand is once again in trouble with the Advertising Standards Authority (ASA), this time for a “socially irresponsible” ad that shows gambling in the workplace.
Consultant Tanya Joseph, architect of the ‘This Girl Can’ campaign at Sport England, brand marketer Olivia Gold and Ete Davies, co-founder of diversity initiative Stripes, join Marketing Week’s Leonie Roderick to talk diversity.
The Diageo-owned vodka brand is hoping to back up its brand focus on diversity by championing action to help change perceptions and increase understanding of the trans and non-binary community.
From Amazon launching its first London-based pop-up store to Chancellor Philip Hammond’s Autumn Budget, here are five of this week’s biggest stories for marketers.
Speaking exclusively to Marketing Week, NYT CEO Mark Thompson talks battling fake news, thinking subscriber-first and the strategy shift from ad sales to offering marketing solutions.
Plus French retailer Monoprix launches a ‘reversible’ campaign to support breast cancer survivors and Yoox trials 15-second ‘now or never’ YouTube deals.
The digital giant’s decision to move into a physical retail space in the UK for the first time should encourage competitors to take a look at their own offering.
The healthy fast food chain’s co-founder Allegra McEvedy believes more women should “take the plunge” and start their own business – but men need to get on board too.
Maltesers was crowned Marketing Week’s ‘Brand of the Year’ for its approach to diversity and inclusion in its advertising but now wants to take that further by integrating it across the Mars business.
Plus Tencent looks to increase its investment in digital content and cinema chain Vue takeover explored by Korean film giant CJ-CGV.