The premium chocolate brand wants to reach a bigger audience, but has had to face down criticism around its new range not being Fairtrade-accredited or organic.
The fast food chain says the boost from its 2016 Christmas campaign, which featured a vintage doll named Juliette, gave it the confidence to focus even more on the festive season this year.
The Canadian marketer has only been in his role for two months, but feels optimistic about the opportunity to expand L’Oréal’s digital capabilities.
Has John Lewis once again have a commercial success on its hands with its ‘Moz The Monster’ Christmas ad? Six senior marketers weigh in.
Take a trip down memory lane with our handy round-up of some of John Lewis’s most prominent and popular festive campaigns.
The retailer said it would look to “shake things up” after last year’s humorous Buster the Boxer ad, but has instead returned its focus to creating an ad that will pull on people’s heartstrings.
The bank has belatedly won Channel 4’s Diversity in Marketing Award, after Volvo’s shock decision to reject the £1m prize last month.
The tech giant flew journalists from all over Europe to its headquarters in Dublin to show off the progress it has been making in terms of brand safety and ad fraud. Yet wider industry concerns remain.
Aldi says it is bringing back last year’s popular Kevin the Carrot character after the campaign helped the discounter grow sales by 15.1% and won “the hearts and minds” of consumers.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Generation Exchange: Nationwide’s CMO Sara Bennison believes more experienced marketers can learn a lot from those starting out in their career, such as her colleague Emily Mustafa.
Generation Exchange: Zoe Harris, group marketing director at Trinity Mirror, and her marketing executive colleague, Jaina Shah believe believe marketing today is less hierarchical.
Generation Exchange: HSBC’s Andrea Newman and Hamish Goulding share their thoughts on the marketing profession and the changing world of work.
The coffee giant said global sales rose 2% in its fourth quarter – this compared to 4% growth for the same period last year.
The British children’s comic publisher has undergone a major digital transformation, as it looks to appeal to “underserved” seven to 11 year olds.