The retailer is giving its credit options a prominent position in its Christmas campaign as it looks to get people spending on big ticket items in a challenging retail environment.
The pie brand wants to move on from its connotations with fish and chip shops and football fans and become a “family mealtime” brand.
The online food delivery brand wants to “reassert its position in the market” as it looks to build brand awareness long after its sponsorship of The X Factor finishes.
The car marque was previously named the winner of Channel 4’s annual Diversity in Marketing Award, but claims to have never seen or signed off on the ad submitted.
SkinnyBrands is eager to convince consumers not to buy into ambiguous brand messages like craft, but to focus on unique selling points such as being low-calorie and gluten free instead.
The digital giants have committed themselves to the IAB’s new ‘Gold Standard’ initiative, which looks to “raise the standards” and address ad fraud and brand safety in online advertising.
The feminine hygiene brand has ditched the well-known ‘clear blue liquid’ for a more realistic red colour in its latest ad campaign.
The low-alcohol beer brand is boasting of a 27% repeat purchase rate since its return to the UK market this year, and claims young people who have fallen out of love with beer are among its biggest customers.
Marketers are still failing to accurately portray the over-50s in advertising, despite extensive research showing a golden opportunity for brands that get it right.
Plus Wal-mart looks to take on Amazon by cutting costs and opening less stores and Puma pushes same sex marriage equality in Australia.
This month’s most popular YouTube ads feature Natalie Portman jumping into the sea in the name of love and Coca-Cola showing off its sustainability efforts.
New research shows that instead of not talking to women in the right way, financial services brands are “not talking to them at all”.
Procter & Gamble says it will seek to strike a balance between personalisation and mass targeting by not compromising on its brands’ purpose.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Ritson and Sharp locked horns over some of marketing’s thorniest issues, such as science, creativity and targeting – but found common ground rejecting marketers’ feelings of shame about their profession.