Sanctuary Spa is launching its first brand campaign, putting five women aged 55 and over at its heart, in a bid to emotionally connect to the younger generation.
While many people enjoy viewing and shopping brand content, research has shown that many marketers are struggling to keep up. So how can brands connect customer, content and commerce?
Cadbury is launching a campaign that will offer the British public the chance to win a personalised prize by filling in a digital scratch card and questionnaire on its website.
The yoghurt brand is planning to up its marketing investment and return to above-the-line promotions for 2016 after a four-year absence.
When it comes to big data analysis and integration, it is marketers who are leading the way in the boardroom, according to a new study.
Brands that want to use Zoella, PewDiePie or Alfie Deyes in their campaigns will need to read up on the ad rules as the Advertising Standards Authority and Committee of Advertising Practice launch new guidelines to explain how brands should act when partnering with vloggers.
Honda has been rapped by the Advertising Standards Authority for an ad that focused too much on the speed of the car, although it was cleared of promoting dangerous driving.
While marketers see the value of personalising their digital interactions with customers, most still struggle to connect their content with commerce, according to new research.
Every day, Transport for London measures over 30 million journeys on its transport lines. At this year’s Festival of Marketing, TfL’s marketing director Chris Macleod will explain the brand’s approach to customer experience.
Krispy Kreme has firmly set its sights on millennial audiences as it hopes to improve its brand awareness and reputation amid growing concerns over sugar intake.
Coca-Cola has appointed three WPP agencies as it takes a “networked agency approach”, aimed at masterminding the brand’s next global marketing campaign.
From Twitter beer deliveries to Google’s surprise rebrand, find out everything you need to know about the past week in marketing.
Online ticket seller Trainline is rebranding as it looks to adapt to the shift to mobile and move away from its “tired and old” image.
Marketers believe that Facebook is the best performing social ad platform, leaving other social sites trailing behind, according to a new report by research house Forrester