From ‘stories’ to livestreaming: The newest video formats for brands
Mindi ChahalBrands’ use and distribution of video content is constantly evolving as new formats such as livestreaming and time-limited videos are introduced.
Why Huawei is investing in partnerships rather than advertising to take on the mobile giants
Mindi ChahalHuawei’s Western Europe CMO Andrew Garrihy says the Chinese smartphone brand is looking to take on Apple and Samsung with a major push in Europe, following the launch of its flagship smartphone.
Who should lead digital transformation?
Mindi ChahalThe approach brands take when embarking on a digital transformation journey may differ but getting buy-in from the C-suite and communicating what’s happening to the rest of the business is critical to success.
Digital transformation 2.0: The new challenges and how to overcome them
Mindi ChahalIn 2016 Marketing Week explored the true meaning of ‘digital transformation’. One year on we look at how brands are tackling the challenges and what the new priorities are.
2 Comments
How Adidas, Just Eat and HTC are using chatbots
Mindi ChahalFrom training staff to driving one-on-one brand engagement, Adidas, Just Eat and HTC are using chatbots in very different ways, but each is learning rapidly about the opportunities they could offer.
What makes a good marketing employer?
Mindi ChahalEmployer branding is as vital as your consumer marketing to attract and retain a talented, diverse workforce.
Why shared experiences are the next frontier for virtual reality
Mindi ChahalFrom Google Daydream and HTC Vive to shared virtual reality experiences, Marketing Week talks to Framestore’s co-founder Mike McGee to explore the latest in VR for the next instalment of Digital Decoded.
3 Comments
Marketers must reclaim the word ‘innovation’ before it dies
Mindi ChahalInnovation has become an overused buzzword, according to marketers, but what can brands do to reclaim the term and showcase true innovative ideas and ways of doing business before the word becomes redundant?
Guardian’s David Magliano reflects on the ‘humiliation’ of England’s 2018 World Cup bid
Mindi ChahalThe story of my CV: Guardian News and Media MD David Magliano talks through the highs and lows of his career, from winning the race to host the 2012 Olympics to scandal at the Co-op and humiliation with England’s 2018 World Cup bid.
2 Comments
There’s no place for religion at work, apparently
Mindi ChahalNew research out this week explores the struggle that employers face over expressions of faith in the workplace, but reader comments and a Twitter poll bypass this issue and suggest religion has no place at work at all.
1 Comment
Topman: The biggest barrier to digital transformation is a legacy mindset
Mindi ChahalTopman’s global digital director, Gareth Rees-John, believes that internal legacies are the biggest barrier to integrating digital and technology within retailers and links to a struggle for corporates to attract digital talent away from startups.
6 Comments
Employers are struggling with expressions of faith in the workplace
Mindi ChahalEmployers are facing challenges over expressions of religion and belief in the workplace as new research shows HR professionals have a very different view of practising faith at work when compared to employees.
Digital Decoded: Using AI to calculate the value of sports sponsorship
Mindi ChahalIn the latest instalment in our video series exploring new technology, Marketing Week looks at how and why brands are using artificial intelligence to calculate the return on investment on sports sponsorship.
5 Comments
Microsoft: ‘CMOs are not comfortable with the growing role of tech’
Mindi ChahalMicrosoft’s US marketing chief Grad Conn says marketers are being pushed into martech without knowing how to set up their organisations to manage it but believes that it will enable them to take control of the increasing revenue responsibility they’re facing.
1 Comment
The fake news effect: What does it mean for advertisers?
Mindi ChahalThe media industry faces a tough challenge as concerns around fake news rise, meaning advertisers associated with those media outlets could run the risk of being tarred by the same brush.