Aline Santos to depart Unilever after 35 years
Josh StephensonThe global marketing team will report into chief growth and marketing officer Esi Eggleston Bracey as Santos leaves the FMCG giant after three decades.
‘We win if we make people laugh’: Liquid Death on its unconventional approach
Josh StephensonThe American water brand has disrupted a category with humour and an edgy packaging design. Keeping that rebellious spirit intact will be key to its future growth, its lead marketer tells us.
One B2B marketer on why the CMO has to be the ‘nerve centre’ of the business
Josh StephensonIt may have only existed for 20 years but the TCS marketing department has changed the business’s approach to brand building for the better – and added billions of dollars of value to the brand.
VCCP, Pablo London and adam&eveDDB win at Oystercatchers Awards 23
Josh StephensonVCCP led the way as the top agencies in the world were celebrated at the Oystercatchers Awards 23.
Super Bowl: Michelob and Messi on target for this year’s most popular ad
Josh StephensonAmerican beer brand Michelob was the winner at last night’s Super Bowl, according to System1, with its sunny beach ad starring the world’s most famous footballer.
Ethnic minority marketers face 8.5% pay gap, survey reveals
Josh StephensonSlow progress has been made on marketing’s ethnicity pay gap problem and perhaps most concerning is the impact it has on the happiness that ethnic minority marketers are finding in their role.
‘We’re at a systemic disadvantage’: Female marketers on working harder for less pay
Josh StephensonNot only having to deal with a gender pay gap, women in marketing are more likely to take on additional responsibility without an uplift in pay. It’s a problem with no easy solutions but bubbling frustrations.
‘I never expected it’: How apprenticeships are opening up marketing to a wider audience
Josh StephensonMarketing apprenticeships are on the decline, but for those lucky enough to get onto a scheme it is a career-defining opportunity that opens up the industry to a more diverse crowd.
Sharp fall in the number of businesses offering a marketing apprenticeship
Josh StephensonAt the start of National Apprenticeship Week (5 February), Marketing Week’s Career & Salary Survey reveals a disappointing drop in the number of businesses that feel they can accommodate a marketing apprentice.
What can be done to solve marketing’s problem with work overload?
Josh StephensonSolving the increasing burden of responsibilities on marketers doesn’t come with any easy answers. But from increasing the profession’s presence in the boardroom to changing the culture of overwork, there are things that can be done.
‘We’re required to wear more hats than ever’: Marketing managers and execs on increasing workloads
Josh StephensonAll marketers – from senior to middle to junior – are facing up to more responsibility without a sufficient increase in salary. From the risk of burnout to the lack of respect for the role of marketing in businesses, it’s becoming a source of great frustration.
Cancer Research UK on making Race for Life’s impact more ‘tangible’
Josh StephensonCancer Research UK is refreshing its flagship running event Race for Life to make it more inclusive and reach a wider pool of people to help it in its mission to beat cancer.
‘Victims of our own success’: Senior marketers on increasing workloads for diminishing pay
Josh StephensonMarketing Week’s Career & Salary Survey shows marketers are increasingly taking on more responsibilities without an increase in pay. The reasons behind it, however, are wide-reaching and speak to an industry at a crossroads.
Marketers forced to take on more responsibility without an uplift in pay, survey finds
Josh StephensonExclusive data from Marketing Week’s 2024 Career & Salary survey shows marketers are increasingly overworked and underpaid.
From service department to ‘beating heart’: Why one brand is doubling its marketing team
Josh StephensonCelestyal is investing €2.5m in doubling its marketing team from six to 12 in order to build brand awareness and drive the boutique operator to the next level.
One CMO on why marketing must be at the heart of product development
Josh StephensonThe cyber security business, which owns brands including Norton and Avast, had marketing involved from the start in its latest product launch, an example of its customer-centricity, says marketing lead Krista Todd.