How marketers are becoming better leaders during Covid-19
As notions of leadership are redefined during Covid-19, a softer, more transparent approach is emerging as the best way to maintain trust.
In 2020 the nature of leadership is changing. On a global stage New Zealand’s prime minster Jacinda Ardern has been praised for her swift and decisive response to the Covid-19 pandemic, which sees her country now considered virus free.
Elsewhere, leaders like US president Donald Trump and UK prime minister Boris Johnson have drawn criticism for failing to act quickly enough to prevent the spread of the disease.
These contrasting approaches to leadership during a global pandemic open up an interesting debate about how marketing leaders are reacting to the crisis within their own businesses.
One thing is for certain, leadership is being re-evaluated under the harshest of spotlights. For Kate Cox, CMO at outsourced communications provider Moneypenny, a good leader is transparent and has clear business goals.
“You need to be able to listen and to be genuine, authentic, passionate, supportive and trustworthy, rolling up your sleeves and showing what good looks like,” she explains.
