Ahead of the relaunch of its Scholarship programme, Marketing Week caught up with The Marketing Academy’s founder and CEO Sherilyn Shackell who has redefined the 4Ps of marketing to match today’s agenda.
Confidence doesn’t come naturally to everyone but there are ways to boost it and control it that all marketers can learn. Ahead of their session at the Festival of Marketing, Virgin Red’s Helen Tupper and Sainsbury’s Sarah Ellis, share their tips and advice.
And why CSR is helping brands do well by doing good.
The Marketing Academy’s founder and CEO Sherilyn Shackell outlines the changes to its Scholarship programme ahead of its 2017 relaunch.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
We arm you with all the numbers you need to tackle the week ahead.
In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.