Brexit reaction
All the latest news and opinion following the EU referendum result.
AB InBev’s Jorn Socquet says brands must learn to trust others to manage their social media
Leonie RoderickJorn Socquet, VP of marketing USA at AB InBev says the main opportunity and obstacle currently facing brands is their willingness to trust others with managing their social media.
Rekorderlig on its transition from cider to cocktails and why cheap prices ‘destroy’ brands
Rachel GeeHaving recently launched a new cider-based cocktail line, Rekorderlig claims the move signifies a more experimental phase as it also advises alcohol brands not to risk damage by cutting prices too deeply.
Brands are too obsessed with celebrities on social media
Sarah VizardBrands are focusing too much of their time and effort on getting early adopters and celebrities to engage with and share their video content when they should be concentrating on the “second wave” of influencers who have the power to make or break a campaign, according to new research.
Marketing’s charity ‘Sprintathon’ returns for 2024 with £1m milestone in sight
Josh StephensonSupporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
Household spending, brands’ use of data, AI: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Best-in-class brand building: The B2B edition
Michaela JeffersonIn the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
‘Marketing won’t change’: Top marketers on the evolving CMO role
Molly InnesCMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
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