How the Beano’s digital transformation is helping the brand reach a new audience
Leonie RoderickThe British children’s comic publisher has undergone a major digital transformation, as it looks to appeal to “underserved” seven to 11 year olds.
Masters of Marketing 2017
Masters of Marketing Awards 2017: The specials winners
Marketing WeekCongratulations to all the winners of Marketing Week’s Masters of Marketing awards.
Masters of Marketing Awards 2017: The sector winners
Marketing WeekCongratulations to all the winners of Marketing Week’s Masters of Marketing awards.
‘Marketer of the Year’ Marc Pritchard on his quest for transparency
Sarah VizardP&G’s marketing boss was given the title at Marketing Week’s Masters of Marketing awards last night, but he wants to avoid personal glory and focus on driving transparency and growth for the industry at large.
The full Masters of Marketing shortlist revealed
Marketing Week ReportersBrands including Maltesers, Sainsbury’s, Just Eat and Channel 4 have made it onto the shortlist for this year’s Masters of Marketing awards, in partnership with YouGov.
Aldi, Channel 4 and Maltesers top Masters of Marketing shortlist
Marketing Week ReportersThe shortlist for this year’s Masters of Marketing awards has been unveiled and brands including Nissan, Sainsbury’s and Unilever are leading the nominations.
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Mark Ritson to pick marketing excellence winner at Festival of Marketing
Russell Parsons‘Mark Ritson Award for Marketing Excellence’ will be his pick of The Masters of Marketing’s channel and sector category award winners.
Masters of Marketing Awards entry – deadline today
Marketing Week ReportersThe deadline to enter the UK’s biggest celebration of marketing excellence is today (15 May).
5 reasons why you should enter the Masters of Marketing awards
Marketing Week ReportersThe Masters of Marketing are back this year celebrating the best of the marketing industry. Here, we offer a few reasons on why you should enter.
Insight-led, motivational and behaviour changing: The key to effective marketing
Marketing Week ReportersWhat makes effective marketing? Ahead of Marketing Week’s Masters of Marketing Awards, we caught up with some of the judges to get their take on what masterful marketing looks like.
Mondelēz, Peugeot and Dixons Carphone’s tips to maximise digital effectiveness
Charlotte RogersTop marketers share their insight on maximising effectiveness and debate whether the industry needs a new toolbox for the digital age.
Judges unveiled for Masters of Marketing Awards 2017
Marketing Week ReportersA jury of top marketers will judge Marketing Week’s awards – back this year, bigger and better than ever.
The Masters of Marketing Awards returns better than ever in 2017
Russell ParsonsMarketing Week’s Masters of Marketing Awards will take place on 3 October, 2017.
Masters of Marketing 2016: Jaguar wins ‘Steve Wozniak Award’
Marketing Week ReportersJaguar’s ‘Feel Wimbledon’ biometric data campaign was picked by the Apple co-founder to win the Tech Excellence award.
Masters of Marketing 2016: Pret A Manger scoops Brand of the Year
Marketing Week ReportersRestaurant chain wins over Deliveroo, Facebook, Lidl and Snapchat, while Virgin Media CMO Kerris Bright wins Marketer of the Year award.