Recommended reading: Strategic storytelling and the value of building a side business
Rebecca AstonMarketing Week reviews the latest books for marketers.
Recommended reading: How to sell yourself and the secrets of the world’s leading brands
Rebecca AstonMarketing Week reviews the latest books for marketers.
International round-up: Adidas marketer on fraud charge and the talent crisis in US marketing
Rebecca AstonAdidas marketer charged with fraud Adidas’ director of global marketing James Gatto has been accused of involvement in a web of illegal activity among top-tier schools with Adidas sponsorships. The US Department of Justice has charged four assistant college basketball coaches, two Adidas marketing executives, a clothing company founder and three athletic advisers for allegedly […]
Facebook enters the top 10 global brands for the first time
Rebecca AstonTechnology companies now account for 50% of the top 10 as Apple and Google top the rankings for the fifth straight year.
John Lewis, Disney & Morrisons: 5 things that mattered this week and why
Rebecca AstonCatch up on all the important marketing news from the week including Disney’s bid for digital ad dollars and John Lewis’s focus on social media.
Apple, GDPR, Nespresso: 5 things you need to know this week and why
Rebecca AstonCatch up with all the week’s news including the launch of the premium iPhone X, Nespresso’s first sustainability campaign and Facebook’s new ad controls.
International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers
Rebecca AstonPlus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.