IBM’s UK CMO Lisa Gilbert reflects on the findings of Marketing Week’s ‘Anatomy of a Leader’ research, arguing that marketing leadership involves being quick to adapt to new realities while respecting the perennial need for commercial focus.
Top global marketers discuss the key attributes a modern marketing leader needs to succeed in 2017.
Even the best marketing strategy, driven by the deepest of customer insights, will go nowhere if you can’t convince colleagues it is the right course of action.
Resilient growth hunters ready to grab the opportunities of the gig economy will be the marketing leaders of the future, according to the General Electric CMO.
Far more important than relationship building, people management or vision, strategic thinking is the key leadership attribute marketers need to succeed.
According to Marketing Week’s major new study on the ‘Anatomy of a Leader’, modern marketing leaders are focusing on driving strategy and using their skills to champion the next wave of talent, rather than attempting to be brilliant at everything.
As part of Marketing Week’s exclusive Anatomy of a Leader research we have devised a short test to see if you have the necessary skills and attributes needed to become a marketing leader.
From sales and commercial awareness to campaign planning and innovation, what are the key skills modern marketing leaders need?
The marketing leaders of today are not necessarily digital experts or transformation specialists but commercially accountable strategic thinkers.
In an uncharted world of exponential change driven by technology, marketing leadership means depending on judgement as much as data, and personality as much as skills.
Modern marketing leaders are refocusing their energy on sales and commerciality, building on their fundamental functional skills to drive tangible business success, according to Marketing Week’s major new study on the ‘Anatomy of a Leader’.