From sales and commercial awareness to campaign planning and innovation, what are the key skills modern marketing leaders need?
Marketing Week’s exclusive ‘Anatomy of a Leader’ study is based on both qualitative and quantitive research to determine the ‘responsibilities’ and ‘attributes’ needed to get to the top.
To read the full feature with in-depth analysis of the core responsibilities click here.
Modern marketing leaders are refocusing their energy on sales and commerciality, building on their fundamental functional skills to drive tangible business success, according to Marketing Week’s major new study on the ‘Anatomy of a Leader’.
The marketing leaders of today are not necessarily digital experts or transformation specialists but commercially accountable strategic thinkers.
As part of Marketing Week’s exclusive Anatomy of a Leader research we have devised a short test to see if you have the necessary skills and attributes needed to become a marketing leader.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
We arm you with all the numbers you need to tackle the week ahead.
In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
