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Dieters trying technology to help lose weight
Lou CooperClick here for a bigger version of the infographic above
How to switch on to the TV shoppers
Lou CooperTV shopping’s role as an educator and its ability to drum up an urgency to buy means it can be a rewarding channel for brands.
Why the biggest prize isn’t right
Lou CooperNew research smashes the ‘big is best’ theory and preset ideas on competition entry methods, and demonstrates that online is changing the rules of engagement.
The importance of being earnest about advocacy
Lou CooperWord-of-mouth endorsement is a major factor behind many purchases, meaning that managing and measuring brand advocacy is the ultimate marketing goal.
Premium skincare has never looked so good
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Luxury sector turns a page
Lou CooperLuxury brands find that content creation can heighten their aspirational quality.
Customer experience rankings: Power to the people
Lou CooperIt’s not just customer service that consumers care about, brands need to be trustworthy and pay their taxes. And the latest Top 100 lists shows expectations are higher than ever.
The power of video is all in the timing
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Sensory marketing – could it be worth $100m to brands?
Lou CooperA three-dimensional marketing approach that engages all the senses will not only boost food and drink sales but can translate into various sectors – and could add $100m to a brand’s value.
Is going native a marketer’s dream?
Lou CooperAs the latest content marketing technique, ’native advertising’ is causing a buzz among brands. But there is confusion about what it is and how best to use it without falling foul of the regulations.
Rhyme and reasons for field innovation
Lou CooperBrands are using creative field and experiential marketing strategies to talk to customers in an engaging way. The results are activations that add brand value and inspire long-term loyalty.
Profile: Kimberly Kriss, AEG Europe
Lou CooperTasked with making the sports and entertainment company AEG as big a name in Europe as it is in the US, senior vice-president of marketing Kimberly Kriss has built a team filled with data and analysis experts in order to profile its visitors and support and expand its assets and sponsors.
The payback method
Lou CooperFaced with growing consumer unease at sharing information, some brands are using incentive-led feedback schemes to encourage participation. Is it a reliable method of getting customers to open up?
Ease the customer down the aisle
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Don’t be content with the old ways
Lou CooperClick here to see a bigger version of the infographic above