The rapid growth of smartphone use is giving brands a golden opportunity to understand consumers’ behaviour wherever they are.
But with this opportunity is a great challenge. The almost endless amount of data available means that it’s often difficult to know where to start when analysing the information.
Marketing Week Market Research Showcase is your guide to enable you to find to find the right partner for your needs.
Having temporarily renamed Canada Water station to Buxton Water to celebrate its sponsorship of the London Marathon at the weekend, TfL has revealed it will open up all its stations to potential brand takeovers as part of its plans to generate £3.45bn in non-fare revenue over the next decade.
The Marketing Academy’s Sherilyn Shackell shares five lessons that every marketer should learn in order to better their career.
From TfL’s move to let brands rename tube stations to P&G’s decision to cut its agency roster, Marketing Week rounds up everything you need to know from the marketing industry over the last seven days.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
We arm you with all the numbers you need to tackle the week ahead.
In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
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