1994: Year of the brand challenge
Marketing WeekThe recession may be over, but years of austerity – and new consumer attitudes – took their toll, forcing many companies to change their approach. For some, their experiments were a complete disaster.
The recession may be over, but years of austerity – and new consumer attitudes – took their toll, forcing many companies to change their approach. For some, their experiments were a complete disaster.
A one-agency campaign heralds IBM’s comeback but how healthy is the brand underneath?
It’s a year since Super Channel was bought by NBC. What can it offer its viewers?
CIA Medianetwork is poised to win the ̼20m Book Club Associates media-buying account from The Media Business Group. Talks between CIA and TMBG subsidiary Mansfield Lang Рwhich handles BCA Рare understood to be well advanced.
TMD Carat has promoted broadcast director Simon Rees to deputy managing director as the management develops a more planning-led strategy. Rees will take over some of the management responsibilities from managing director Mark Craze, while retaining control over the TV buying department. He has been the driving force behind recent moves to reposition the media […]
In 1994 satellite and cable reached 4 million homes and newspapers locked horns in a price war – what developments can we expect in 1995?
Dovetail Retail and Detail has apparently retained its hold on the 1.4m Turkish Tourist Office account, beating competition from six agencies including Banks Hoggins O’Shea. The little-known agency said this week it has retained the account for the third year running. Turkish Tourist Office director Mustafa Turkmen says six other agencies pitched for the account, […]
Penguin Books is 60 this year. To celebrate, the publisher is running its first co-ordinated brand campaign, backed by a 500,000 promotional spend. All its advertising and marketing for 1995 will be run under a 60th birthday promotion umbrella, which features the anniversary logo – a penguin reading a book. Penguin has brought literature to […]
The copyright article by John Shannon of Grey International (MW December 9) raised a number of serious questions which deserve a serious response. His article appeared to be all about agencies needing to “combat exploitation” by clients. He talks about agencies being “vulnerable” and “not paid appropriately” and the “need for early action to protect […]
NBC Super Channel this week launched on the Astra 1D satellite in a move that will increase its UK penetration significantly and allow the company to launch other channels in Europe. The channel is available in 62.6 million European households via cable and direct transmission to home via the Eutelsat satellite. The Astra 1D deal, […]
British Airways Holidays is launching a new press and poster campaign which is worth more than ú500,000, and aimed at increasing awareness of the airline’s holiday business. The campaign is by Saatchi & Saatchi, and features aerial photography of three locations, Antigua (above), Arizona and Bangkok. The strapline is `Holidays down there brought to you […]
The Royal British Legion has unveiled a new ú350,000 advertising campaign and a fresh corporate identity as it struggles to match its income to its expenditure.
The International Committee of the Red Cross is hunting an agency to handle a cam-paign calling for a ban on landmines. The international campaign is designed to reinforce political lobbying activities to stop the manufacture and the export of the mines which kill an estimated 800 people worldwide every month and injure thousands more. The […]
Developments in telemarketing, combined with stricter regulations on commission, are giving financial institutions a run for their money.
Metrobus, the bus contractor which evolved from Primesight two years ago, has thrown the already turbulent bus advertising market into further turmoil by capturing a large slice of British Transport Advertising’s portfolio. Metrobus has won the 4,000 strong Badgerline Group contract, which accounts for about 25 per cent of BTA’s business. However, industry observers have […]