The Premier League could be forced to overhaul how it sells the TV rights to matches after regulator Ofcom launched a probe into whether it its prices are too steep and consequently restricting competition.
Snapchat is launching a mobile payment service that lets users send money to one another as part of wider efforts to start generating revenues through advertising and other services.
Bacardi-owned Martini is entering the programmatic space with a mix of weather and contextual data to try and win the first drink of the evening with friends occasion.
Facebook is cracking down on unpaid ads, warning advertisers it will reduce the number of “overly promotional” organic posts appearing in people’s News Feeds. Instead of relying on organic reach to engage fans, brands will now need to buy an ad to bubble up into feeds.
Camelot is celebrating 20 years of the National Lottery in a nationwide push showing how it has changed peoples’ lives as it looks to lift sales in the run up to Christmas.
WPP chief executive Sir Martin Sorrell has warned companies that the rush to “cut your way to growth” is handing too much power to procurement teams when it comes to advertising budgets, a shift emblematic of marketers becoming “too quantitative and not qualitative enough”.
Festival of Marketing: Coca-Cola is reshaping its marketing both internally and externally for a future when people will pay to see its content. The drinks maker’s European marketing boss Javier Sanchez-Lamelas shares five ways marketers can use content to disrupt their marketing strategies and influence the wider business.
Festival of Marketing: Advertisers need to put as much effort into creating high quality ads on Facebook as they are into understanding the science of engaging their fans if they are to make the social network’s ads work harder, according to regional director for the UK and Ireland Steve Hatch.
Festival of Marketing: Bacardi is gambling on the cool factor of stars Kendrick Lamar and Calvin Harris to spearhead a global charge it hopes convinces younger men to buy back into the brand.
Google is launching an ad-free paid music YouTube service that will look to leverage the site’s impressive cache of tunes to rival Spotify and the Apple-owned Beats Music.
Cadbury has tied with ITV in a deal that will see some of the broadcaster’s top talent including Keith Lemon and Paddy McGuinness front a “bold” £3m Christmas campaign it hopes stands apart from “safer” efforts on screens.
Almost a year after the launch of the Playstation 4 and the Xbox One, Sony and Microsoft are stripping back the focus of their advertising strategies to focus on TV and promote faster than anticipated price drops.
Companies need to place a greater emphasis on marketing the financial and service benefits of exchanging personal data to customers currently more likely to trust the Government with their personal information, according to a report.
Channel 4 is to let advertisers use programmatic technology to purchase ad space as part of a wider bid to guarantee impressions against specific audiences rather than traditional ratings.
The financial regulator has stopped short of banning payday loan brands direct marketing to existing customers as part of a new set of measures to restrict the sector but refused to rule out the measure ahead of a wider review.