Online takeaway service HungryHouse is reinventing the way it targets consumers through a tighter mix of search, content and ecommerce in an attempt to balance its performance-driven advertising with more brand building-led principles.
Advertisers shifting more budgets into blurring the physical and virtual customer journey have contributed “significantly” to the fastest rate of ad spend growth since 2010, according to a report.
Twitter is to extend its native advertising offering to affiliated products such as TweetDeck as well as across the entire mobile app ecosystem as part of wider efforts to grow revenue beyond its own walled garden.
Chelsea FC has hired former Liverpool managing director Christian Purslow as its first commercial director in a bid to carve out more sustainable revenue streams against a backdrop of financial fair play compliance.
Ferrero is to spend more on digital and shopper marketing for its brands to try and reach ambitious sales targets for 2015, a plan that begins in earnest with the festive efforts for its Ferrero Rocher chocolates.
The Government is pushing forward with plans to make it quicker and easier to punish nuisance marketing calls that could see direct marketers slapped with fines of up to £500,000.
High street fashion retailer Oasis is turning fans into social media marketers, promising to reward those who generate the most online referrals as part of a wider social commerce push.
Visa plans to partner with retailers to personalise cashback offers using its cardholders’ shopping data in a bid to generate revenue from the platform’s promise of clearer insight into the most effective areas to spend marketing budgets.
Coca-Cola’s plan to instil a more cost-focused culture among its marketers is in line with moves in FMCG companies such as AB inBev, Mondelez and Heinz to adopt zero-based budgeting methods capable of making marketing cost-reductions sustainable rather than one time slash-and-burn exercises.
Coca-Cola describes its incoming chief marketing officer Marcos De Quinto as someone with ‘marketing in his DNA’ but it is his “operational expertise” the business will be looking to instil a more disciplined approach to marketing investments.
Google has launched what it claims is the “most comprehensive free tool” yet for advertisers looking to understand the link between online and offline shopper habits.
Glenfiddich has overhauled its branding to provide a global platform to express its premium credentials, a move it hopes will breed the “confidence” needed to drop the name from its logo in the next ten years.
Twitter is touting a more seamless way to bring tweets into brand apps in order to offer advertisers richer data with the launch of its Fabric suite of developer tools.
More than half of senior marketers are struggling to make a business case for marketing technologies due to their inability to demonstrate the impact of tools such as website analytics and CRM on return on investment, according to a report.
Microsoft is set to replace the Nokia brand name with Microsoft Lumia in some parts of the world starting with France, as the company quickens effort to phase out the former from future smartphones.