News of the Carphone Warehouse and Dixons merger comes as little surprise since the two have been in talks for months, but it will leave many wondering what the implications are for consumers. Now that many consumer products are becoming connected – think of the newly launched Vanhawks Valour smart bike, which connects with a […]
It is a good moment to take the temperature of brand value and what factors underpin successful brands as global economies begin to strengthen and technology continues to drive innovation and customer expectations at an unparalleled rate.
Marketing Week future trends has been put together to highlight the key areas in which we expect to see significant change, growth or innovation over the next 12 months.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The pressure from supermarkets to cut prices throws into question the value consumers place in brands. Sainsbury’s Justin King played down his rivals’ price cutting tactics as a “skirmish” but our research found that 85 per cent of people now prioritise cost over ethics when they shop, and only 13 per cent buy products for […]
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Recently, Marketing Week launched its Vision 100 list. it purports to highlight the 100 most visionary marketers around. It’s a great list, full of inspirational people who have genuine achievements to their names. However, you’ll be lucky to find a B2B marketer in there, and that’s disappointing. The absence of B2B marketers highlights a myopia […]
Content and native advertising are substantially changing the nature of marketing today and no discipline is going to feel that drive to change more than PR.
Advertisement feature WE’s Nick Woods argues that whether you lead a PR agency, are part of an agency team or are a client, there is a new crop of PR agencies that prioritise insight, original thinking and adventure.
Advertisement feature With new media increasingly calling the shots, Talk PR’s Tanya Hughes presents a step-by-step guide on how to get bloggers onside.
Advertisement feature Brands need a new ‘hero’s journey’ to guide them through the overloaded media environment. Richard Millar breaks down the pattern for successful brand storytelling.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
It’s not just mums marketers are failing (‘The five myths of marketing to mums’). Too many brands concentrate on female stereotypes, treating women as a homogenous group rather than individuals. Worse, they are often ignored by marketers, or patronised with a ‘pink it and shrink it’ approach. Women are complex and play multiple roles. They are also demanding […]
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
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