British Airways Holidays is launching a new press and poster campaign which is worth more than ú500,000, and aimed at increasing awareness of the airline’s holiday business. The campaign is by Saatchi & Saatchi, and features aerial photography of three locations, Antigua (above), Arizona and Bangkok. The strapline is `Holidays down there brought to you […]
Homepride Foods has appointed its first head of marketing and boosted its marketing budget by 50 per cent to 12m. Paul Cousins moves across from his role as marketing controller for Spillers Foods to take up the new post. Both Homepride and Spillers are owned by Dalgety. Cousins’ role follows the appointment of Grey Advertising […]
I read with interest John Shannon’s view of the need for global thinking and the UK market’s perception of it in “The right steps to fall into line” (MW November 25). Jean de Yturbe’s comment on English agencies’ lack of ability in handling international brands could be perceived as somewhat misplaced in light of agency […]
VNU intends to move lifestyle database operations into major European markets after buying the Calyx Group, the holding company for Computerised Marketing Technologies and NDL International last week. Mark Patron, joint managing director of CMT and a member of the Calyx Group board, says that the move will mean a major expansion for the group […]
The Telegraph has been making claims about The Times which might be expected from a rattled competitor but which are at best selective (MW December 1) The Telegraph has been the leader in the daily broadsheet market for many decades since it cut its cover price to below The Times, in fact. But brand leadership […]
Those marketers feeling relaxed and complacent after Christmas fare (and bonuses) should heed the cautionary tale of the `most glamorous cruise offer in the world’
Sales promotion agency Option One is understood to be on the verge of appointing a managing director, a role currently held by the agency’s chairman Bob Bayley. Sources close to the board of Option One owner Gold Greenlees Trott claim the new md would be virtually imposed on the agency after concern over its performance […]
Saatchi & Saatchi is having crisis talks with the Mars management this week in a desperate attempt to hold on to its business following the spectacular departure of Maurice Saatchi.
Kevin Morley Marketing has retained its hold on the 13m Rover Germany account, confounding industry speculation that the agency was set to lose all the pan-European Rover business. The German account review, which began in October, excited industry watchers who believed it represented the first crack in the five-year contract Kevin Morley negotiated with Rover […]
National Lottery sales are falling well behind targets agreed with its regulatory body Oflot, according to Verdict Research, one of the UK’s most respected retail specialists. Camelot will need to double sales of Lottery tickets to meet its target of about 4.6bn income each year, or 90m each week. At present sales are languishing at […]
In the first of a series on commercial radio, the RAB reviews some advertisers that have made their radio debut in the past 12 months.
The recession may be over, but years of austerity – and new consumer attitudes – took their toll, forcing many companies to change their approach. For some, their experiments were a complete disaster.
A one-agency campaign heralds IBM’s comeback but how healthy is the brand underneath?
It’s a year since Super Channel was bought by NBC. What can it offer its viewers?
CIA Medianetwork is poised to win the ̼20m Book Club Associates media-buying account from The Media Business Group. Talks between CIA and TMBG subsidiary Mansfield Lang Рwhich handles BCA Рare understood to be well advanced.