At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From declining confidence among consumers and marketers to brands signalling “encouraging” employment prospects, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From calls to standardise the definition of effectiveness to increasing marketers’ data literacy, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Boris Johnson’s resignation to the purpose of purpose, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From P&G’s advice to prioritise business outcomes to why memories matter more than clicks, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From embracing marketing’s potential to rebranding B2B to “human to human”, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From B2B marketing competing on creativity to Cazoo’s switch from brand to performance, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Superdrug’s response to the cost of living crisis to how SMEs tackle long-term brand building, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need for brand diagnosis ahead of setting strategy to Premier Food’s investment in brand, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From tackling ageism in marketing to building better client-agency relationships, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need for CMO succession planning to Direct Line’s focus on effectiveness over efficiency, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the launch of our Opening Up campaign to make a career in marketing more accessible to Coca-Cola’s first London store, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the success of Sports Direct’s brand building efforts to the need for energy firms to focus on customer experience, it’s been a busy week. Here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Unilever’s decision to drop ‘marketing’ from the CMO title to Zoopla’s squad-based working evolution, it’s been a busy week. I’m stepping in for Russell this week so here is my take.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need to talk up marketing’s value to the story behind Channel 4’s ‘Superhumans’ success, it’s been a busy week. Here is my take.