Hello and welcome to ‘Your Marketing Week’. At the end of every week, I look at the key stories, offering you my view on what they mean for you and the industry. From the challenge of maintaining creative collaboration in the current climate, to reading the mood of the nation and keeping a much needed […]
Two weeks into working from home for most of you, and one week into near lockdown for us all, it’s again been a week dominated by the coronavirus at Marketing Week.
Every Friday afternoon, I will analyse the key stories of the week, offering you my personal take on what they mean for you, your job and the industry. From the impact of the coronavirus, to the future of loyalty and a deep dive into B2B marketing, it’s been quite the week on Marketingweek.com. Here is my take.