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How Maltesers plans to shatter the taboos around maternal mental health
The chocolate brand is teaming up with Channel 4 on the second phase of its campaign to raise awareness of maternal mental health, encouraging the public to swap social media likes for genuine support.
Maltesers has never shied away from tackling taboo subjects. Since winning Channel 4’s inaugural Diversity in Advertising Award in 2016 for its ‘Look on the Light Side’ series celebrating people with disabilities, the chocolate brand has been widely praised for prioritising inclusion.
