Subscriber Exclusive 
How EasyJet plans to ‘move the brand forward’ with its first post-pandemic campaign
After cutting most of its marketing spend over the pandemic, EasyJet’s marketing director says the time is now right to relaunch the brand and reinvest in advertising.
UPDATE: Following the tragic accident today involving a China Eastern Airlines flight and out of respect for those affected, EasyJet has decided to postpone the launch of this campaign until further notice.
As international travel restrictions lift around the world, EasyJet has overhauled its brand strategy to refocus on its “pioneering spirit” and sustainability credentials.
