Why Toyota used an old name to bring new technology to drivers
Matthew ValentineToyota targeted mainstream drivers wary of new tech and reluctant to be early adopters.
Case Studies
The strategies behind some of the marketing industry’s most successful advertising campaigns and initiatives.
How a fake pop-up shop helped cut accidents on UK roads
Matthew ValentineGetting bikers to talk about safety required some lateral thinking from Highways England.
How one B2B business created a pipeline value of £7.4m from a budget of £50k
Marketing Week ReportersAir conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
How Sainsbury’s became ‘Signsbury’s’ to create a better environment for deaf shoppers
Matthew ValentineStaff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.
How Tesco used social media to drive emotional resonance
Matthew ValentineTesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
How Diageo kept bartenders’ spirits up during lockdown
Matthew ValentineDiageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
How Skipton’s marketers used insight to win over its leadership team
Matthew ValentineSkipton Building Society had to convince its own stakeholders of the value of brand investment to secure a budget for a successful campaign.
How Chelsea FC increased fan loyalty off the pitch
Matthew ValentineChelsea Football Club can only accommodate a tiny fraction of its fan base at its stadium, so launched a mobile app to drive engagement across the world on match days and beyond.
How Boots used influencers to get Gen Z to spend more on beauty
Matthew ValentineBoots launched a platform to engage young shoppers and help them rethink the retailer as a beauty destination.
Why Greggs borrowed fashion’s ‘drop culture’ to launch its vegan steak bake
Matthew ValentineGreggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
How Cadbury went on the hunt to grow Creme Egg sales
Charlotte RogersBuilding on the success of the Creme Egg Hunting Season, Cadbury decided to up the ante in 2019 by joining forces with the likes of Unilever and LVMH in a bid to drive sales.
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How KFC used social media to turn ‘haters’ of its fries into fans
Marketing Week ReportersOn a budget of just £230,000, KFC used social media, as well as print and outdoor, to get people trying its new fries and shift perceptions of the fast food brand.
How Virgin Holidays used AI-powered data insight to boost awareness
Matt BarkerWith the help of agency ForwardPMX, the holiday company successfully found a distinctive, trusted voice in a crowded sector.
How The Ticker improved the odds for gambling brands’ mobile success
Ellen HammettFrom boosting display ad conversions by 1,200% to increasing viewability to more than 90%, The Ticker has significantly improved campaign performance for a number of online betting brands.
How insurer AIG won hearts and minds with a ‘budget of zero’
Charlotte RogersAIG went viral on a shoestring with an emotional story that challenged consumer mistrust of the insurance sector.