How Glenfiddich went into battle to win the whisky wars
Matt BarkerA famous old name turned its fortunes around and repositioned itself as the leading whisky brand thanks to clever targeting and content creation.
Case Studies
The strategies behind some of the marketing industry’s most successful advertising campaigns and initiatives.
How Pets at Home grew its VIP Club by 1.5 million members
Molly FlemingPets at Home grew its VIP Club by 1.5 million members over one year, driving engagement and empathy along the way.
How Heineken is reaching new customers through digital
Molly FlemingHeineken used its sponsorship of the UEFA Champions League to attract new digital consumers, dispelling the myth that digital only increases sales penetration among loyal customers.
‘Hello London’: How TfL got customer satisfaction back on track
Charlotte RogersTransport for London invested £6m in a programme to resolve the disconnect between bus driver behaviour and customer expectations, creating £13.3m in additional yearly revenue in the process.
‘Better than Vegas’: How Sainsbury’s used a Christmas-themed trolley tunnel to boost sales
Ellen HammettIt started with an unsuspecting trolley tunnel in Bude and ended with a 276% increase in social share of voice and a marriage proposal that went global.
How EDF’s energy health check campaign helped boost brand affinity
Sarah VizardEDF Energy boosted engagement in a commoditised sector by making meter readings, which are usually a functional interaction, more personalised and interactive.
How Greggs united a divided foodie nation
Matt BarkerBlending a clever launch strategy with a healthy dose of hype, Greggs took plant-power mainstream in 2019 with the launch of its vegan sausage roll.
How New Zealand put itself on the map
Molly FlemingTourism New Zealand managed to shift the world’s perceptions of the country with just a small budget and sense of humour.
How The Guardian used planning, purpose and products to revive revenue
Matt Barker‘Marketing for a sustainable future for The Guardian’ was a three-year plan to turn around the troubled, though still much-loved, national newspaper.
How one brand used AI to reinvent the Tour de France
Charlotte RogersB2B data tech specialist NTT used the power of machine learning to reinvent the Tour de France for a new audience.
How Toyota AYGO found its personality and a younger audience
Ellen HammettForgoing the traditional hero spot in favour of a hyper-personalised approach not only helped Toyota significantly increase purchase consideration, but also deliver record sales in a declining minicar segment.
How Battersea Dogs & Cats Home put digital at the heart of its work
Molly FlemingBattersea Dogs & Cat’s Home has used digital to transform its outdated application process and underused social media to connect with the public online.
How the Royal Observatory reached a global audience with a ‘miniscule’ budget
Marketing Week ReportersUsing Facebook Live, the Royal Observatory in Greenwich managed to reach hundreds of thousands of people with a series of broadcasts of astronomical events direct from its telescopes on a “miniscule” budget of £550.
How Tesco reinforced its value message with Supermarket Sweep remake
Matthew ValentineBringing back a daytime TV favourite proved to be a winning strategy for Tesco.
How Huawei helped deaf children learn to read
Sarah VizardHuawei created an app, StorySign, that used sign language to help children learn to read and helped boost perceptions of the brand.