Netflix, Unilever, Tesco: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How CX helps Starling Bank attract a new customer every 39 seconds
Marketing Week ReportersFrom escape room-style selection day challenges to recruiting from beyond banking, Starling Bank believes investing in customer service gives the brand the cutting edge.
Tesco, British Gas, Aldi: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Job satisfaction, marketing as a cost: 5 interesting stats from Salary Survey 2023
Marketing Week ReportersThe 2023 Career and Salary Survey reveals marketing is still seen as a cost – rather than an investment – by some brands, while marketers are ramping up their search for a good working environment.
Expedia, Adidas, Deliveroo: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How BT Sport used data to tackle the unseen side of online hate
Marketing Week ReportersReflecting the obsession with stats in sport, BT Sport dug deep into the data behind the online abuse epidemic to start a nationwide conversation about the scale of unseen hate.
Consumer electronics crowned best paid sector for marketers
Marketing Week ReportersWhile marketers working in consumers electronics command the highest wages, their peers in the charity/not-for-profit sector bring home the smallest average salary, according to the 2023 Career and Salary Survey.
Want to know what you’re worth? 2023 marketing pay revealed
Marketing Week ReportersAs the UK grapples with a cost of living crisis, which sectors are offering the highest salaries for marketing talent? The Career and Salary Survey examines the state of pay in 2023.
Amazon, Apple, Google: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Why Channel 4 revived 90s icon Smash Hits magazine
Marketing Week ReportersTo ensure its comedy hit Derry Girls went out with a bang, Channel 4 masterminded the return of iconic music mag Smash Hits to take fans back to the 90s.
How On the Beach’s cheeky plan helped it compete with the package holiday giants
Marketing Week ReportersKeen to avoid the “PPC slug-fest”, On the Beach developed a TV campaign to subvert Christmas ad season and reflect Britain’s unashamed love of a package holiday.
LVMH, Morrisons, Asda: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How KFC accelerated revenue growth to more than £1bn
Marketing Week ReportersFrom stuck in a rut in 2017 to attracting 15 million new customers by 2021, KFC invested in a long-term brand platform designed to engage and excite the entire business from the CEO to franchisees.
This Much I Learned: TUI on how it made marketing future-fit
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, TUI’s CMO Katie McAlister and global brand and content director, Toby Horry, share how adversity helped the business develop an award-winning marketing team.
Skills gaps, wage rises, marketing tenure: 5 interesting stats from Salary Survey 2023
Marketing Week ReportersFrom the persistent data skills gap to salary increases and the mass adoption of hybrid working, the 2023 Marketing Week Career and Salary Survey reveals how teams and hiring priorities are evolving.