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How Birds Eye is using innovation to fuel the ‘rediscovery’ of frozen food
After a bumper two years, which saw the brand attract millions of new customers, Birds Eye is on a mission to ramp up innovation across new product lines and renovate core products as shoppers “rekindle” their love of frozen food.
Consumed by three in four households every year, Birds Eye food features in 4 million UK meals each day.
The scale of the brand’s popularity is regarded as both a privilege and responsibility by marketing director turned general manager, Steve Challouma.
