http://bcove.me/cabx0dqx
Adam Berke is the CMO & President of Adroll
http://bcove.me/6bbg2dut This presentation covers: Explore how Cancer Research UK is using gamification to analyse research data, to help beat cancer sooner Create an engaged audience through gamification How gamification can help you get to know your audience better What are the opportunities and challenges for marketers exploring gamification? Bio Bio Amy Garcia, Marketing Lead, Citizen […]
Kenneth Cukier, Data Editor of The Economist, delivers the key note speech from the 2015 Data Storytelling Conference.
http://bcove.me/bmhg52zg This presentation covers: Predicting and understanding customer loyalty Making complex models accessible and actionable Driving brand loyalty in a competitive environment How LRUK segmented data to reach the right customers Bios Bianca Dowling, Strategic Accounts Director, Occam DM Problem solving flair and a passion for overcoming the challenges of using data insight in a […]
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
We arm you with all the numbers you need to tackle the week ahead.
In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
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