Data Storytelling Conference 2015: Predictive modelling – powerful yet simple (Occam DM and Jaguar Land Rover)

http://bcove.me/bmhg52zg

This presentation covers:

• Predicting and understanding customer loyalty

• Making complex models accessible and actionable

• Driving brand loyalty in a competitive environment

• How LRUK segmented data to reach the right customers

Bios

Bianca Dowling, Strategic Accounts Director, Occam DM

Problem solving flair and a passion for overcoming the challenges of using data insight in a practical, strategic way: these are unique ingredients of the “intelligent excitement” Bianca brings to every project.

A BCom in Marketing and Business Management, Bianca has honed her skills over 13 years of senior level engagement in direct marketing. She has worked with clients including Readers Digest and AXA, and is currently leading Amaze One’s planning function.

For Bianca, success is delivering exactly what a customer wants through the perfect convergence of data insight, creativity and a great customer experience.

Andrew Sutton, Customer Experience Manager, Jaguar Land Rover

As the Customer Experience Manager for Jaguar Land Rover in the UK, Andrew is responsible for the continuous improvement of customer experience for both brands. His role currently sits in the gap between the technical and the creative, balancing the need for future data requirements with the immediate business demands of using that data. This has involved developing several data based models to improve customer facing touchpoints.

Andrew joined JLR in 2013. His previous roles include leading the digital marketing team at Halfords as well as numerous ecommerce roles at B2C and B2B organisations.