Our visionary marketing leaders all responded with an unequivocal yes, although how they go about ensuring they stay top of their game varies – from training courses to chatting to the next marketing generation.
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To find out more on all of this year’s visionaries, and the class of 2014, visit the full Vision 100 here.
From learning how to improve insight to dealing with difficult situations, leading marketers from this year’s Vision 100 share the advice that has helped to shape their career.
Marriott International is looking to engage with the “next generation” of travellers through a global partnership with Universal Music Group (UMG) that will see it host live concerts at its hotels.
The Marketing Academy is open for applications for its annual ‘Fellowship’ programme, designed to equip CMOs for the boardroom.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
We arm you with all the numbers you need to tackle the week ahead.
In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
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