The reformed bill has a number of implications for marketers, including further clarification around legitimate interest, changes to cookie consent exemptions, and a reduction in compliance paperwork.
After pausing the Data Protection and Digital Information Bill, the government has announced plans to ditch the reforms and create an entirely new data privacy regime.
The UK government’s proposals for data law reform could have positive implications for the use of cookies, clarity around legitimate interest and improving public trust in advertising.
Apple CEO Tim Cook is calling for the reform of businesses that rely on misleading users, harvesting data and perpetuating extremism in order to avert a “social catastrophe”.
The Information Commissioner’s Office has signalled a crackdown on personalised advertising that lacks explicit consent, and as brands are liable for their supply chain it’s imperative marketers find ways to prove compliance.
A year since the EU’s General Data Protection Regulation came into force, brands’ worries about its impact have faded, but that doesn’t mean the job is done.
While the introduction of GDPR a year ago was seen by many brands as the opportunity for a fresh start, for others it was the end of the journey rather than the beginning.
With the first anniversary of GDPR coming into force just days away, most consumers don’t feel any better off, and nearly a fifth believe their experience with brands has actually got worse.
The marketing applications of 5G mobile data, such as in digital outdoor advertising, could be ‘creepy’ and ‘intrusive’, the regulator’s director of technology policy has warned.
The insurance provider claims it is saving money and getting fewer complaints since new data regulations came into law because it is marketing to consumers who want to receive communications.
GDPR was designed to give consumers more control over their personal data, but three months after its introduction most don’t feel any better off.
Cannes Lions 2018: Google’s EMEA boss says the company is still trying to “make sense of GDPR” and define how it deals with the new data regulations after much of the detail came through “very late”.
New research shared exclusively with Marketing Week finds that the proportion of people who don’t understand where and how organisations use their data has gone up despite GDPR.
GDPR offers brands a historic opportunity to establish a real value exchange with customers, which if done correctly will create trust and loyalty.
GDPR will not just have an impact on how marketers can collect data but how they use it to create personalised and targeted online advertising.