Why marketers stopped pulling on heartstrings this Christmas
With a wave of optimism hitting this year’s Christmas advertising, marketers are finally taking note of socio-economic pressures.
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Christmas ads 2016: Watch them all here
Sarah VizardFrom John Lewis to Waitrose, Boots to M&S, watch all the biggest campaigns from the UK’s top brands.
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The John Lewis Christmas ad: Marketers react
Thomas HobbsWith British advertising’s most-hyped ad of the year now live, six senior marketers give their verdict.
Morrisons: Christmas ads should not be isolated events
Thomas HobbsMorrisons has launched its Christmas TV campaign, with two ads focusing on real-life staff including butchers, bakers, greengrocers and wine specialists.
Marketing’s charity ‘Sprintathon’ returns for 2024 with £1m milestone in sight
Josh StephensonSupporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
Household spending, brands’ use of data, AI: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Best-in-class brand building: The B2B edition
Michaela JeffersonIn the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
‘Marketing won’t change’: Top marketers on the evolving CMO role
Molly InnesCMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.